Beauty meets Function
Our portfolio of services complement each other well and we think you’ll agree. When your graphic design and photography ideas come to life simultaneously, everything will fit together perfectly, since we can all see the big picture from the start.
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Graphic Design
The largest role of design is to improve the visual appearance and function of messages and information.
Beauty + function combined, to create thoughtful visuals, authentic to your brand.
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Food & Product Photography
A picture is worth thousand words. That's why we build food and product photography into our creative design process. They truly go hand in hand.
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Pattern Design
Patterns help products stand out on crowded shelves and allow your brand to stay cohesive across your family of products. The sky is truly the limit with this opportunity to enforce your brand story.
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Custom Illustration
Custom illustration will give your brand an ownable visual language to express your personality, simplify complex ideas, and build emotional connection—bringing genuine authenticity and craft into your brand story.
Our Approach
For brands who value good design, have a passion for natural foods and holistic health, and exhibit zeal in their mission to make the world a better place, Tina Zegel Design + Photo offers a unique blend of creativity and pragmatism. Our heart and craft are made up of all things natural + human + creative + practical.
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Natural
We partner with brands that celebrate what is natural: whole foods, consumer products that drive joy and wellness, and mission-driven brands with authentic values that reflect a strong culture.
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Human
At the end of the day products and services are all about people. The brands we build reflect our belief that the people behind the brand are truly more important than what we’re selling.
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Creative
We are dedicated to fresh and honest design and bringing brands to life. The creativity, vitality and passion we approach our craft with powers every brand we shepherd.
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Practical
Successful design = beauty + function. We honor creativity and beauty, but we place equal weight problem-solving, process, and a value-driven approach.
Why Work with Us
Healthy mix of right brain and left brain approach
After all, successful design is made of equal parts beauty + function.
Personal attention
You will not get lost in the mix and tossed between account reps. We advocate for your brand.
Strong process / project management
We will be sure that all your projects maintain momentum and come to fruition on time and within your budget.
Passion for the natural products industry
You are in good company as we are passionate about growing the natural products industry and have been a part of this movement for close to two decades.
Project-based fixed fees with reasonable rates
You will not be kept guessing on deliverables and fees. Our fees are project-based and we’ll seek to understand the goals of every project from the start.
Agency benefits without agency costs
We are a nimble brand, small but mighty. We keep our overhead costs low so that you pay for our services and nothing more.
Capabilities
+ Logo design and visual brand identity
+ Package and label design
+ Design and photography direction
+ Food photography
+ Product photography
+ Food styling
+ Illustration
+ USDA Regulatory Compliance
+ Event and tradeshow collateral
+ Sales and marketing materials
+ Point of purchase materials
+ Promotional products and swag
+ Advertisements
+ Menus
+ Coupons
+ Digital assets
+ Social media graphics
+ Banners, signs, billboards
+ Vehicle wraps
+ Large scale projects: product catalogs, magazines, annual reports, etc.
Brand-Keeper
Far more than a graphic designer, Tina embraces her role as a ‘brand-keeper’, shepherding new and evolving brands and offering holistic brand management services spanning strategy, brand identity, packaging, product photography, collateral, and more.
We welcome the opportunity to work with you.
Contact us today by emailing
tina.zegel@outlook.com